CASE STUDY
Promo Video for M.Tech in Electric Vehicle Technology by VNIT & evACAD.
INTRODUCTION:
As the EV market charges ahead with exponential growth, there's a compelling demand for skilled professionals to steer this transformative journey. Our challenge was to craft a corporate-style promotional video that not only showcased the groundbreaking nature of the program but also captured its essence with flair and industry relevance.
OUR APPROACH-I:
Concept Development: We joined forces with the evACAD and VNIT teams, delving deep into the program's unique selling points, target audience, and overarching message.
Scriptwriting: We penned a dynamic and informative script that illuminated the burgeoning EV industry, the program's academic rigor, and its potential to mold future EV trailblazers.
OUR APPROACH-II:
Pre-Production: Meticulous planning was our cornerstone, encompassing everything from location scouting to seamless scheduling to ensure a smooth shoot.
Production: Armed with state-of-the-art equipment and techniques, we captured compelling visuals. To respect the sanctity of the classroom, we executed a "Guerrilla filmmaking" approach, minimizing disruptions to less than a minute at any given time. The support from the evACAD and VNIT teams and students was nothing short of phenomenal.
OUR APPROACH-III:
Post-Production: We employed cutting-edge editing tools to seamlessly weave together the script, visuals, and music, resulting in a cohesive and engaging promotional video. Adding a touch of magic, we enlisted one of evACAD’s team members for the voice-over service, and the results spoke for themselves.
RESULTS:
The end-to-end video production process yielded a captivating promotional masterpiece that effectively communicated the value proposition of the MTech program in Electric Vehicle Technology.
Seamlessly blending dynamic visuals with informative narration, the video showcased VNIT's prestigious legacy and evACAD's unwavering commitment to shaping the future of e-mobility.
Needless to say, our client showered us with praises, and we were over the moon.
KEY HIGHLIGHTS:
High-quality production value that mirrored the program's excellence and professionalism.
An engaging narrative that encapsulated the excitement and potential of the EV industry.
Authentic testimonial videos from current students, offering genuine insights into the program's impact.
Strategic use of graphics and statistics to underscore the program's relevance and industry demand.
CONCLUSION:
The collaborative synergy between evACAD and VNIT, coupled with meticulous planning and execution of the promotional video, birthed a potent marketing asset that effectively communicated the value of the MTech program in Electric Vehicle Technology. By spotlighting VNIT's legacy of excellence and evACAD's dedication to innovation, the video is primed to attract top talent and drive enrollment in this pioneering program.
We express our gratitude for your time and effort in comprehending our project and our operational methodologies. Thank you.